Jun 28, 2021 Consumer

Grilling Season On-Demand: Announcing our Partnership with Beyond Meat to Offer Limited-Edition Summer Grilling Kits from DashMart

Today we announced a partnership with Beyond Meat® to offer limited-edition grilling kits available exclusively at DashMart. Just in time for summer and July 4th, we conducted a consumer survey* which found that nearly three-quarters (73%) of Americans agree that grilling is a must-do activity this summer and more than half admit to shopping for their BBQ supplies last minute.

By partnering with Beyond Meat®, we set out to provide a seamless and delightful way to bring the best of the neighborhood (and BBQ) right to our consumers’ doorstep.

The limited-edition grilling kits offer a custom grilling mit, apron, grilling tools, a bottle opener a recipe card with custom dishes and this summer’s hottest grilling essential: the sizzling new Beyond Burger®

“This 4th of July weekend, we’re excited to partner with DoorDash to further our mission to make plant-based options more accessible to all,” said Rebecca Infusino, VP of Retail Sales, Beyond Meat. “There’s nothing more classic and delicious than a perfectly grilled, juicy burger on a hot summer day. We’ve made this classic pastime even better this summer with the great taste and nutritional benefits of our newest Beyond Burger, and the unbeatable convenience of having it delivered to your BBQ in under an hour.”

“We’re thrilled to partner with Beyond Meat to offer customers their favorite grilling essentials conveniently from DashMart,” said Andrew Ladd, Director of New Verticals at DoorDash. “At DoorDash we’re committed to bringing customers all the best of their neighborhoods for every occasion, and as summer gets under way we’re excited to unveil this exclusive kit perfect for any BBQ while giving people access to the essentials they need on-demand.”

The limited-edition kits will be available exclusively on DashMart starting July 1 for $14.99, while supplies last, in 14 cities across the United States, including:

  • Baltimore
  • Chicago
  • Cincinnati
  • Columbus
  • Dallas
  • Denver
  • Detroit
  • Houston
  • Indianapolis
  • Las Vegas
  • Los Gatos
  • Minneapolis
  • San Diego
  • Tampa

To order the kits, open up your DoorDash app and visit the DashMart store page. For more information about DashMart, a new kind of convenience store, click here.

To learn more about the new Beyond Burger, click here. For all your July 4th grilling inspiration, from the Juicy Lucy Beyond Burger to the Backyard BBQ Beyond Burger, visit the recipe section on the Beyond Meat website.

Additional insights from the survey include:

  • Grilling is king: Nearly three quarters (73%) of Americans agree that grilling is a must-do activity this summer — more than visiting family (69.4%), traveling long distances (42.7%) and going on dates (36.1%).
  • Plant-based meat — good for you and for BBQ: Consumers are increasingly reaching for plant-based options. Over three quarters (78%) of Americans want plant-based meat at cookouts and BBQs, and more than half (65%) are choosing plant-based options to eat healthier — particularly millennials.
  • Delivery to the cookout rescue: Nearly everyone (91%) can relate to needing supplies in a pinch. More than half (60%) of Americans admit to shopping for their BBQ supplies last-minute, with nearly three-quarters (72%) forgetting an item when they do so.

*This sample of 1000 US adults was surveyed between May 27, 2021 and May 28, 2021. The sample was calibrated to accurately reflect US adult age demographics and provide an even gender split. DKC Analytics conducted and analyzed this survey with a sample procured using the Pollfish survey delivery platform, which delivers online surveys globally through mobile apps and the mobile web along with the desktop web. No post-stratification has been applied to the results.