Oct 19, 2021 Consumer

DoorDash Celebrates NBA Tip-Off by asking Fans “What’s the GOOAT?” in New Campaign

NBA fans argue about who the GOAT is on the daily, citing statistics, traits, clutch shots, and big performances to make their argument.

Similarly, when we talk about the things we like to order, we defend our favorites till we’re out of breath. What if there was a term to describe the Greatest Of All Time and show how people feel about the Greatest Orders Of All Time? That’s what the GOOAT is – a series of vignettes from NBA fans arguing over the chicken fingers and lasagna they order from DoorDash with the same fervor and passion they reserve for NBA legends debate. Throughout the high-energy spot, as fans (and even live goats) debate what the GOOAT is, one thing remains certain: DoorDash connects fans to all the best of their neighborhood just in time for the game.

The creative celebrates DoorDash’s second year as the official on-demand delivery platform of the NBA and WNBA. The :30 launched in broadcast, with :06 versions for online and in social cutdowns.