The DoorDash Deep Dish: Best of the Neighborhood in 2021
Earlier this year, we re-introduced DoorDash as the brand that delivers all the best of your neighborhood —from restaurants to convenience, pets and more—while reinforcing our mission to grow and empower local economies through supporting small businesses, establishing integral partnerships and beyond. As many regained routines amidst a new normal, the importance and the resilience of our neighborhoods became even more evident.
Today, we’re sharing DoorDash’s third annual Deep Dish Report, which checks in on popular food (and more!) trends across the globe, how users are making the special moments count, what new trends have emerged over the past year, and local heroes that serve up the best of our top ordered items. Using DashPass and DoorDash order data from January 1, 2021 to October 1, 2021, we bring you DoorDash’s Deep Dish Report.
#ABug’sLife: In June, crickets were one of the top searched items in the Pets category on the DoorDash platform.
#NavySheets: Having Navy blue sheets has remained a popular dating faux pas for the past year, with the hashtag #navysheets having over 900k views on TikTok. Over the past year, navy comforters remain the most ordered household item on the DoorDash platform. Coincidence? We think not!
#FrenchFryFrenzy: Coming in at #1 on the top ordered food list, we saw an increase in a variety of different fries, including cilantro lime fries (341% increase), waffle fries (178% increase), garlic fries (127% increase), and of course classic fries (130% increase).
#ItsPersonal: We saw consumers take food-creativity into their own hands, leading to an increase in build your own salads (465%), ice cream (197%) and create your own pizzas (165%).
#PicnicParty: As summer kicked into full swing, we saw an increase in items perfect for cookouts and picnics including Kabobs (541% increase), Burgers (218% increase), and potato chips (212% increase)
In 2021, getting your bare necessities whenever and wherever you need them became even easier. Regardless if it’s stocking up on essentials for the week, pampering your pets or simply treating yourself, 2021 was the year of accessing the best of the neighborhood.
Grocery Shop Til You Drop: The pandemic reshaped how consumers shop, eat, and work. Now, as people work from home more than ever, we’ve seen a rise in online grocery shopping, which provides a convenient way to get groceries whether stocking up for the week or getting that one ingredient you always seem to forget.
Saturday Stock Up: Saturday was the most popular day to get groceries, with most orders coming in around dinner time.
Berries & Cream: Produce & pantry Staples topped the list, with people stocking up on items like strawberries, sour cream, bread, bananas, avocado, roma tomatoes, milk and eggs.
The United States of Guacamole: Bananas may be the top ordered item, but the runners up for the top produce item across the country are the fixings for fresh guacamole, as long as you like yours with tomatoes mixed in. Nine states ordered a high amount of avocados and a staggering 25 states preferred to order roma tomatoes through delivery.
That’s Convenient: This year customers discovered new snacking and convenience moments and experiences and we all know every moment pairs well with a good snack. Whether late night-cravings or burning the midnight oil, what’s the scoop on late night snacking? Ice Cream reigns supreme, with the most popular items for late-night snackers including chocolate fudge brownie ice cream, mint ice cream, vanilla ice cream, sweet tea, and buttercream cookies.
Top Convenience Items:
Chocolate Chip Cookie Dough Ice cream
Mac and Cheese Bites
Peanut Butter Cups
Sour Cream & Onion Potato Chips
Sour Gummy Worms
Frosted Mini Donuts
Cheers!: As we expanded our marketplace offering with alcohol delivery, customers were able to get their drink of choice on-demand just in time for any occasion:
The Wine Down: Top wines included Cabernet Sauvignon, Pinot Grigio, and Prosecco
The Turn Up: Top spirits included Casamigos tequila, Tito’s Vodka, and Hennessy Cognac
Bark and Bougie: DoorDash customers treat their furry friends to a life of luxury, with top selling pet items including lavender grooming wipes, peanut treats, and toys like tennis ball squeakers and teasers.
Home is where the Heart is: 2021 saw many people moving to new locations. As people settled into new locations and embarked on making their house a home, smart homes, accent tables and oil diffusers were among the top home items ordered. As many people continued remote work, we also saw office essentials top the list like office chairs and coffee mugs.
Non-stick Baking Pan
Rolling Office Chair
As we moved from 2020 into 2021, appreciating our loved ones became more integral than ever. From friendships old and new being strengthened, love blossoming, and celebrating with family, this year we saw people connecting and letting their loved ones know they cared.
BFF4L: August 1, National Friendship Day, saw the highest Gifting orders this year, followed by Mother’s Day and Valentine’s Day.
With our Gifting feature, customers can send a personalized note to let their loved ones know they’re thinking of them. In 2021, people used Gifting to celebrate big milestones from:
Birthdays: “Since you are turning “50” we figured we would send you 50 yummy treats, just make sure you share with the girls!”
Anniversaries: “Happy 1 Year Anniversary Baby Bear🐻I know we aren’t together celebrating it but I hope this small gift will make u Happy❤️”
And even kindergarten graduations: “Congratulations!!!!! You’re now officially a FIRST GRADER!!!! I Love You…. Enjoy the Candy and share!”
To coming in clutch in the small moments: “For late night munchies and hangovers tomorrow!”
And to treat yourself, too: “From me to me 🥰”
New Year, New Foods: Last year was all about comfort (and we see some things never change) but as we entered a new year, people began to branch out, trying out a variety of different cuisines and recipes, from Avocado Eggrolls to Spicy Fusilli Pasta, and Brown Sugar Tater Tots.
Top 20 Ordered Items in 2021
Create Your Own Pizza
Mac & Cheese
Red Velvet Cheesecake
Carne Asada Tacos
Build Your Own Salad
Spicy Fusilli Pasta
New England Clam Chowder
Brown Sugar Tater Tots
Lunching Locally: Launched earlier this year, with DoorDash reviews consumers now order, discover new favorites, and decide where to eat with confidence — all on DoorDash. From crispy hot fries to marvelous mac & cheese, these merchants are some of the best of their craft according to DoorDash customer reviews. (in alphabetical order)
Bleecker Street Pizza
Chicago’s Home of Chicken and Waffles
Forbici Modern Italian
House of Mac
Krazy Hogg BBQ
Louis’ Family Restaurant
Milo and Olive
Muffin Can Stop Us
Night Owl Cookies
Peppa’s Jerk Chicken
Russ and Daughters
Salt & Straw
Every Flavor Welcome: In 2021, customers indulged in the diverse cuisines that uniquely make up our communities. From poutine in Canada, tonjiru in Japan, and bubble tea in Australia, here’s how DoorDash customers across the globe ate:
Raviolis au Poulet
Chicken Lettuce Wraps
Black Tea Macchiato
Spicy Chicken Sandwich
Chocolate Chip Cookie Dough
Teriyaki Chicken Roll
Truffle Salted Chips
Hot Fudge Sundae
Chicken & Prawn Wonton
Buffalo Chicken Ribs
Japanese Style Hamburger
Roast Beef Salad
Grilled Beef Tongue
Spaghetti Meat Sauce
Roast Beef Bowl
Assortment of Skewered Meat
Curry with Pork Cutlet
Hot Dog & Potato
Strawberry Flavored Vitamin & Charge Protein Drink