Apr 11, 2022 Consumer

DoorDash Launches DashPass for Students Membership Plan

The reality of life as a college student means constantly being on the go, whether on campus or off. Between classes, extracurricular activities, and social events, it can be tricky to find the time to make a meal (let alone eat three square meals a day), stock up on convenience essentials and study snacks, or get last minute school supplies for the new semester. The good news? Now there is an ultimate lifehack for all of this! Today, we are excited to launch DashPass for Students, the new membership plan for college students that unlocks the best of the local community both on and off campus. For just $4.99 a month, DashPass for Students is the most convenient and wallet-friendly option for students to get whatever they desire delivered on-demand from thousands of eligible restaurants, convenience and grocery stores, and other retailers on DoorDash. 

DashPass for Students Perks 

At half the price of a standard monthly DashPass membership, DashPass for Students members can enjoy access to always-on benefits including:

  • Unlimited $0 delivery fees on eligible orders over the minimum subtotals plus 10% off order subtotals year-round from reduced service fees
  • 5% DoorDash credits back on Pickup orders from eligible restaurants 
  • Members-only promos and DashPass exclusive menu items 

The DashPass for Students membership is eligible for all undergraduate and graduate students at accredited colleges and universities in the US. With a DashPass for Students membership, life as a college student can suddenly be a lot more stress free and save students time and money on their favorite meals, groceries, and more at a price that is so worth it (a DashPass for Students memberships pays for itself in one order on average). 

“Access to convenient, fast, and affordable ways to get everything you need is key for busy students on the go,” said Kofi Amoo-Gottfried, CMO at DoorDash. “With the launch of DashPass for Students, we’re excited to change the game for students with a plan that’s designed specifically for them and provides access to everything from late night study snacks and grocery items to school supplies and dorm essentials.”

Doritos® Flamin’ Hot DashPass Exclusive 

In celebration of the launch, Buffalo Wild Wings’ new Doritos® Flamin’ Hot Nacho Wings will be available for delivery for a limited time, exclusively for all DashPass members*. The wings are tossed in the new Doritos® Flamin’ Hot Nacho flavored sauce and topped with Doritos® Flamin’ Hot Nacho chip crumbles. Whether looking to satisfy a late night craving or fueling up before a study session, these are sure to be a sought-after menu item.

Survey Says…

College students are no strangers to ordering food for on-demand delivery. That is according to a national consumer survey that polled 500 U.S. college students on their eating behavior during the school term as well as their usage of third party delivery platform apps**. The surprising news? 70% of college students order food from a third party delivery platform app in a typical week, and on average, they order 4 times a week. In addition to this, the survey also revealed the following:

  • $$ It’s so worth it: More than a quarter of students (27%) spend more than $100 a week on food delivery, making it a weekly essential for many. 
  • Midnight Munchies: 65% of students order late-night food between 9-10pm at night, with 19% ordering after 11pm. 
    • Pizza, Please: And when it comes to late night foods, pizza leads the charge with 69% of students reaching for a slice, followed by burgers and wings.
  • Fueling Up for Finals: With the end of the semester approaching, nearly 3 in 4 college students (71%) said they’re most likely to order food delivery when studying for midterms or finals. 
    • When it comes to ordering a grocery haul in preparation for midterms or finals week, chips, chocolate and cookies are the most popular snacks ordered.
  • It’s Not All Work and No Play: From college football Saturdays to playoff basketball, 36% of college students are likely to order food while viewing a sporting event and nearly 2 in 5 college students (38%) say they are most likely to order food when hosting a party. 
  • Convenience Survival Kit: When placing an order from a convenience store, snacks are the most ordered items (89%). And maybe something to wash those snacks down – whether staying hydrated or recovering for an 8 a.m. class, electrolyte drinks and ibuprofen are the other most popular items. 
    • Another popular convenience store purchase…1 in 4 students order condoms for on-demand delivery!
  • Bro, Don’t Steal My Snacks: Sure, sharing is caring, but not when it comes to something as sacred as snacks. When asked what items their college roommate is most likely to steal, snacks came out on top at 37% over items like phone chargers (29%) or clothing (9%).
  • Students’ Tastes Vary by Region: The most frequently ordered cuisines for a night in for students are: American food in the South (60%), Chinese food in the Northeast (56%), American food in the Midwest (54%), and Mexican food in the West (52%).

It’s So Worth It 

DoorDash also launched a multi-platform marketing campaign to celebrate the launch of the DashPass for Students membership titled “So Worth It”. The creative will span digital, social, and on-campus activations. To capture the essence of the membership, the commercials were shot entirely by a student director, UCLA School of Theater, Film and Television graduate student Julie Piscina. 

How To Sign Up

To sign up for a DashPass for Students membership plan and to learn more about eligibility requirements, visit the website here. New, first-time DashPass members can enjoy a free 30-day trial***. If students want to save even more, they can choose the Annual Student Plan option for $48 a year. 

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*TERMS & CONDITIONS: Offer valid for DashPass subscribers only while supplies last. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. Offer can only be redeemed on DoorDash.com or on the DoorDash app with the latest version, and within DoorDash service areas and delivery hours. Non-transferable. DoorDash reserves the right to modify or cancel offer at any time.

**This survey was conducted for DoorDash by Wakefield Research (www.wakefieldresearch.comamong 500 U.S. College Students between March 25, 2022 and March 29, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of U.S. College Students.

***Must be a current student at an accredited college or university in the US to enroll in DashPass Student Plan. Free 30-day trial offer valid for first-time DashPass subscribers only until 12/31/22. Free trial offer valid for 30 days from day on which it is initiated. DashPass benefits apply only on eligible orders from DashPass merchants that meet the minimum subtotal requirement. Subtotal minimums will be identified for each DashPass merchant on DoorDash. After free trial ends, you will be automatically charged the then-current rate ($4.99/month or $48/year depending on the specific DashPass Student Plan selected – prices subject to change) on a recurring basis until you cancel or your DashPass Student Plan membership is terminated. Other fees, including service fees, taxes & gratuity may apply. Orders subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. See full terms: doordash.com/terms.