May 10, 2023 Consumer

Mother’s Day is Blooming on DoorDash with New “Kid Currency” Campaign and Same-Day Flower Delivery 

Mother’s Day is a time to celebrate and recognize the moms and mother figures in our lives and show appreciation for all they do with a special gift – from breakfast in bed to beautiful bouquets. However, 54% of moms admit that they have to buy their own Mother’s Day gift.* While kids may want to join in on the fun of getting mom a gift so that mom doesn’t have to, little ones don’t have a lot of spare change lying around–until now!

To ensure that mom gets her flowers, this Mother’s Day, DoorDash will accept “Kid Currency” in exchange for a beautiful bouquet to nurture those good intentions and hopefully give mom a break from buying her own gift this year. From May 12th through May 13th, DoorDash will host an online “Flower Auction” across DoorDash socials, where the only accepted currency are the things that kids always have access to – like blocks, googly eyes, earthworms, doll shoes, beads, or anything they may want to offer. All eligible entries will have a chance to receive a promo code for a complimentary bouquet of flowers. 

Here’s How it Works:

  • From May 12th – May 13th across Instagram, TikTok, and Twitter, be on the lookout for a post from DoorDash inviting kids via their parental figures or guardians to send in their bids to the “Flower Auction” in the form of pictures and videos of their most (or least) prized possessions in exchange for a bouquet. 
  • Simply post a photo of your child’s “bid” on Instagram, TikTok or Twitter and tag @DoorDash with the hashtags #KidCurrency and #Sweepstakes, and you’ve entered the auction!
  • DoorDash will randomly select 400 entries from all eligible submissions to receive a promo code for $75 off** to use in the DoorDash app on an order of flowers.
  • Just in time for the holiday, mom will receive a beautiful bouquet of flowers delivered straight to her door! 

Mothers’ Day in Full Bloom with Flowers From DoorDash

Not sure where to start? Partnering with local and national florists nationwide, DoorDash makes it simple for customers to discover and gift their favorite bouquets and send beautiful same-day delivery flowers in a variety of arrangements and price ranges. There’s even a section to browse and shop bouquets under $50!  Plus, from now until Mother’s Day, enjoy 15% off an order of flowers (up to $10 off) using code FLOWERS15*** at checkout. 

How to discover and gift fresh florals on DoorDash:

  • Head to the DoorDash app and click into the Flowers tile at the top of the app to explore available florists and their offerings or type ‘flowers’ into the search bar. 
  • If gifting flowers directly to the mom figure in your life, change the address to the recipient’s location and personalize your gift by choosing from a range of digitally-animated cards to craft a personalized message to go along with your flowers gift. 
  • After placing your order, share your gift link with your loved one to let them know a treat is on the way, this allows them to track the delivery, and open the virtual message!

To search flowers on DoorDash for Mother’s Day or any other occasion, visit or download DoorDash for Android or iOS.

*Source: OnePoll, 2021

**No Purchase Necessary. Purchase will not increase your chances of winning. Open to legal residents of the 50 U.S. & D.C. at least the age of majority in their jurisdiction of residence. Ends 5/13/23. For Official Rules, how to make an entry, prize description & odds statement, visit [Link to Official Rules]. Sponsor: DoorDash, Inc.

**** 15% Off Your Flower Order; Save Up to $10: Offer valid through 5/14/2023 11:59P PDT. Order from any flower merchant on the DoorDash app and receive 15% off your order. The maximum value of discount from using the promo code is up to $10 dollars. Limit one per person. Offer valid only for customers that receive the promo directly from DoorDash. Fees, taxes, and gratuity still apply. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. Use promo code FLOWERS15 to redeem. See full terms and conditions at