A good snack pairs well with every activity — whether working from home, watching the game with friends, or preparing for an intense workout — 96% of Americans have reached for a snack recently*. And while many of us are spending more time at home than ever our eating behaviors are changing rapidly–we’ve seen food provide a familiar, more frequent comfort during a time filled with many unknowns.
Today DoorDash unveiled its Bracket Bites report, detailing top snacking trends from the past year, trending snack habits and items, and more. Leveraging DoorDash’s convenience order data from March 2020 through March 2021 and a national general population survey** of 1,000 Americans, we bring you our first-ever Bracket Bites report.
“At DoorDash we are always looking for innovative ways to utilize our data to better serve our customers.” said Jessica Lachs, VP of Analytics at DoorDash. “Over the past year we’ve seen consumer snacking behavior evolve as people settled into new routines at home, discovering new snacking and convenience moments and experiences, big and small. This report demonstrates not only the behavior we’re seeing, but reinforces the breadth of items and experiences uniquely available through DoorDash.”
From April 3–5, basketball fans and snack lovers alike can score $5*** off snack items exclusively via DashMart. Additionally, customers can check out the Bracket Bites carousel in-app for game-time deals from their favorite local and national restaurants. Happy snacking!
The DoorDash Customer When Snacking:
Which cities are in this year’s Snack Bracket? Top 10 Cities with the highest Snackage (in order of highest snack orders):
The DoorDash Customer by Occasion: Different Moments Call for Different Snacks
We took a look at a few top cultural moments to see how Americans were snacking. Here’s the Top Eight of each:
March Madness Tipoff (3.18.21)
Election Day (11.3.20)
Big Game LV
New Year’s Eve
Oprah Interview with Meghan and Harry 3.7.21)
Fourth of July:
National Snack Day (3.4.21)
*according to a survey conducted using online survey platform Pollfish and compiled by DKC analytics.
**This survey was conducted using the online survey platform Pollfish and compiled by DKC Analytics. The sample of 1,000 adults (18 years or older) in the United States was surveyed between March 18 2021 and March 19 2021. The margin of error is 3.1% and no additional weighting was done to the initial sample. Pollfish’s survey platform delivers online surveys globally through mobile apps and the mobile web along with the desktop web.
***$5 Off Delivery: Offer valid through 4/5/21. Valid only on orders with a minimum subtotal greater than $15, excluding taxes and fees. Valid only where DashMart is available. Limit one per person. Not valid for the purchase of alcohol. Fees, taxes, and gratuity still apply. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. Use promo code BRACKET5 to redeem. See full terms and conditions at help.doordash.com/consumers/s/article/offer-terms-conditions.